BBC WORLDWIDE

• Full scale marketing campaign

• support event material

Placing the learner in the action

Addtonic won a pitch in which the applicants were tasked with helping BBC Worldwide run a campaign to promote their International footage service to students.

Our concept physically placed the students’ hands and devices into the foreground of the action footage, to emphasise how the service truly brings learning to life.

Addtonic also created support literature, emails and exhibition stands to round out the campaign.