CALYX

• Full Rebrand

• Logo

• Marketing material

• Internal Comms

• Stationery

Helping an ambitious telecoms company stand out from the crowd

Calyx was a proud pitch win for Addtonic and a great opportunity to work with a hungry, agile telecoms company who were going places fast.

As a result of our competitor analysis, we established that Calyx were just another blue logo in a sea of blue predictable telecoms identities. Thus the electric green Calyx cross was born.

We set about creating an engaging Welcome Pack, multiple Product Sheets, White Papers, Case Studies and more; all celebrating the company’s shared vision and mission.

As with any rebrand, it was essential that the message started from within. We worked with the Marketing team on a large variety of motivational literature and events to ensure the team felt part of the exciting new direction.